ItaliaTours is a tour operator specializing in organized trips for the American market. As part of the ItaliaPass group, which also includes ItaliaRail and ItaliaDrive, the company offers a complete travel experience in Italy.

Project Objective

The main objective was the complete redesign of the ItaliaTours website to improve user experience and optimize the booking process. The previous site had some critical issues in terms of navigation and design, which did not reflect the high quality of the services offered.

The Solution: Modern and Intuitive Design

We worked to create a more modern and intuitive interface, simplifying the search and booking of tours. Particular attention was paid to mobile optimization, considering that a large part of the traffic came from smartphones. The project also included a more fluid integration with other services of the ItaliaPass group.

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